30-Day Window: March 8 — April 7, 2026
| Campaign | Spend | Clicks | Conv | All Conv | CPA | Status |
|---|---|---|---|---|---|---|
| SRCH || Homeowner Insurance | $657.34 | 187 | 40 | 63 | $10.44 | Active |
| PMAX | General #2 | $107.31 | 38 | 5 | 12 | $8.94 | Active |
| PMAX | General | $100.02 | 35 | 9 | 30 | $3.33 | Active |
| Total | $864.68 | 260 | 54 | 105 | $8.24 |
| Campaign → Ad Group | Spend | Clicks | Conv | All Conv | CPA |
|---|---|---|---|---|---|
| SRCH → Homeowner Insurance | $589.94 | 166 | 35 | 55 | $10.73 |
| SRCH → Non-performing keywords | $67.40 | 21 | 5 | 8 | $8.43 |
| Search Term | Spend | Clicks | Conv | CPC |
|---|---|---|---|---|
| california fair plan | $138.90 | 57 | 9 | $2.44 |
| california fair plan phone number | $56.76 | 12 | 5 | $4.73 |
| global guard insurance Brand | $47.23 | 15 | 3 | $3.15 |
| allstate customer service | $25.17 | 3 | 1 | $8.39 |
| state farm home insurance phone number | $15.12 | 2 | 1 | $7.56 |
| progressive homesite phone number | $11.56 | 2 | 0 | $5.78 |
| ca fair plan insurance phone number | $11.41 | 3 | 0 | $3.80 |
| home insurance quotes ca | $10.48 | 4 | 2 | $2.62 |
| home insurance california | $10.44 | 4 | 1 | $2.61 |
| california fair plan insurance | $10.41 | 4 | 2 | $2.60 |
| Campaign | Status | Spend | Clicks | Purchases | Cost/Purch | Daily Budget |
|---|---|---|---|---|---|---|
| Sales | Homeowners CFP V2 | Active | $1,116.09 | 350 | 32 | $34.88 | $40/day |
| Sales | Homeowners CFP Zip Codes | Active | $395.16 | 152 | 5 | $79.03 | $5/day |
| Total (2 active) | $1,511.25 | 502 | 37 | $40.84 | $45/day |
Only 2 of 18 Meta campaigns are currently active. 16 are paused — including retargeting, auto insurance, traffic, and leads campaigns. This is a highly focused approach on homeowner sales only.
$79.03/purchase vs $34.88 on the main campaign. Either tighten the zip code targeting, refresh creative (spring content ready at ggis-spring-meta.melleka.app), or shift budget to the V2 campaign.
Ironic name — this ad group has the best CPA ($8.43 vs $10.73). Consider moving top performers into the main ad group and increasing bids.
3 spring-themed Meta ad variants were created (ggis-spring-meta.melleka.app) — Renewal, Community Protection, and Pre-Fire Season Urgency. All 4 current active ads use the same "Still Image #7" creative. Fresh creative will combat ad fatigue.
PMAX | General has the best CPA ($3.33 all-conv) but only $100/month spend. Small budget increase could yield significant conversion growth.
The [Retarget] Sales Campaign is paused at $2/day budget. With 37 Meta purchases generating warm audiences, a retargeting campaign could capture missed conversions at low cost.
"Global guard insurance" brand terms cost $47.23 with 3 conversions. These users already know GGIS — ensure organic listing is strong to reduce paid brand spend.
March 1 — March 31, 2026
| Campaign | Spend | Clicks | Impr | Conv | All Conv | CPA |
|---|---|---|---|---|---|---|
| Software Ads || M.M. | $549.36 | 242 | 4,913 | 9 | 33.9 | $16.20 |
| PMax || Products || M.M. | $366.37 | 257 | 27,646 | 3 | 32.4 | $11.31 |
| Sales-Performance Max-1 | $354.59 | 258 | 9,289 | 11 | 41.5 | $8.54 |
| PMAX CAMPAIGN | CASA | $324.06 | 281 | 30,709 | 3 | 28.3 | $11.45 |
| Event Services | $317.92 | 135 | 1,572 | 10 | 49.5 | $6.42 |
| Search | Sports Activations ⚠️ | $143.22 | 243 | 3,326 | 0 | 0 | ∞ |
| Search || M.M. | $60.50 | 41 | 1,326 | 0 | 1 | $60.50 |
| PPU/PBU, Search | $54.90 | 15 | 133 | 1 | 1 | $54.90 |
| SEARCH CAMPAIGN | CASA | $30.40 | 50 | 646 | 0 | 0 | ∞ |
| Photobooth, Search | $21.56 | 25 | 234 | 0 | 0 | ∞ |
| Total (10 active) | $2,222.88 | 1,547 | 79,594 | 37 | 187.6 | $11.85 |
$317.92 spend → 10 conversions at $6.42 CPA (49.5 all-conv at $6.42). Highest conversion rate across all campaigns. The AI Booth ad group drives all performance here.
$354.59 spend → 11 conversions, 41.5 all-conversions at $8.54 CPA. Best PMax performer.
| Campaign → Ad Group | Spend | Clicks | Conv | All Conv |
|---|---|---|---|---|
| Software Ads → Photo Booth Upload | $524.90 | 229 | 9 | 32.9 |
| Event Services → AI Booth | $317.92 | 135 | 10 | 49.5 |
| Sports → Fan Zone & Sports Activations | $77.59 | 171 | 0 | 0 |
| PPU/PBU → Top Tier photobooth Software | $54.90 | 15 | 1 | 1 |
| Search M.M. → Photo Booth | $48.62 | 31 | 0 | 0 |
| Sports → Sponsor & Brand Activations | $37.44 | 38 | 0 | 0 |
| SEARCH CASA → Ad group 1 | $30.40 | 50 | 0 | 0 |
| Sports → Corporate & Event Entertainment | $28.19 | 34 | 0 | 0 |
| Software Ads → Social Wall & Interactive | $24.46 | 13 | 0 | 1 |
| Photobooth → Ad group 1 | $21.56 | 25 | 0 | 0 |
243 clicks, 0 conversions. Check: (a) landing page has working conversion form, (b) conversion tracking fires correctly, (c) search terms match intent. Team is actively adjusting keywords (Apr 6 changes).
50 clicks, 0 conversions at $30.40 spend. Generic "Ad group 1" naming suggests quick setup. Needs targeted keywords and proper landing page.
Best CPA at $6.42 with 10 conversions. Consider increasing daily budget — this is the strongest performer.
3 separate campaigns targeting photo booth keywords (Photobooth Search, Search M.M., PPU/PBU). Only PPU/PBU has 1 conversion. Consolidate into one campaign for better data signals.
Meta access token expired. Reconnect to get full cross-platform visibility. Especially important for software product promotion and sports activations retargeting.
3 PMax campaigns collectively: $1,045 spend, 17 conversions, 102+ all-conversions. All-conv CPA under $12. PMax is working well — maintain current strategy.